Section A: Textual Analysis and Representation (50 marks)
"Discuss the ways in which the extract constructs representations of gender using the following:
Camera shots, angles, movement and composition;
Editing;
Sound;
Mise-en-scene."
Candidates will be assessed on their ability to understand how representations are constructed in a media text through the analysis of different technical areas. Assessment will take place across three criteria:
Mark Scheme
Level 1
Explanation/analysis/argument (0-7 marks)
Shows minimal understanding of the task
Minimal knowledge and understanding of the technical aspects used in the extract – general knowledge level
Minimal discussion of the extract’s representations, with no attempt to link to textual analysis
Of minimal relevance to set question or a brief response (under one and a half sides of answer booklet)
Use of examples (0-7 marks)
Offers minimal textual evidence from the extract
Offers a limited range of examples (only one technical area covered)
Offers examples of minimal relevance to the set question
Use of terminology (0-3 marks)
Minimal or frequently inaccurate use of appropriate terminology
Some
simple ideas have been expressed. There will be some errors of
spelling, punctuation and grammar which will be noticeable and
intrusive. Writing may also lack legibility.
Level 2
Explanation/analysis/argument (8-11 marks)
Shows basic understanding of the task
Basic knowledge and understanding of the technical aspects used in the extract
Some discussion of the extract’s representations, with some attempt to link these to textual analysis
Some relevance to set question
Use of examples (8-11 marks)
Offers some textual evidence from the extract
Offers a partial range of examples (at least two technical areas covered)
Offers examples with some relevance to the set question
Use of terminology (4-5 marks)
Some terminology used, although there may be some inaccuracies
Some
simple ideas have been expressed in an appropriate context. There are
likely to be some errors of spelling, punctuation and grammar of which
some may be noticeable and intrusive.
Level 3
Explanation/analysis/argument (12-15 marks)
Shows proficient understanding of the task
Proficient knowledge and understanding of the technical aspects used in the extract
Proficient discussion of the extract’s representations, mostly linked to textual analysis
Mostly relevant to set question
Use of examples (12-15 marks)
Offers consistent textual evidence from the extract
Offers a range of examples (at least three technical areas covered)
Offers examples which are mostly relevant to the set question
Use of terminology (6-7 marks)
Use of terminology is mostly accurate
Relatively straight forward ideas have been expressed with some clarity
and fluency. Arguments are generally relevant, though may stray from the
point of the question. There will be some errors of spelling, punctuation
and grammar, but these are unlikely to be intrusive or obscure meaning.
Level 4
Explanation/analysis/argument (16-20 marks)
Shows excellent understanding of the task
Excellent knowledge and understanding of the technical aspects used in the extract
Excellent discussion of the extract’s representations, clearly linked to textual analysis
Clearly relevant to set question
Use of examples (16-20 marks)
Offers frequent textual analysis from the extract – award marks to reflect the range and appropriateness of examples
Offers a full range of examples from each technical area
Offers examples which are clearly relevant to the set question
Use of terminology (8-10 marks)
Use of terminology is relevant and accurate
Complex issues have been expressed clearly and fluently using a style of
writing appropriate to the complex subject matter. Sentences and
paragraphs,
consistently relevant, have been well structured, using appropriate
technical terminology. There may be few, if any, errors of spelling,
punctuation and grammar.
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Wednesday 31 October 2012
Marking Criteria
Representation: A definition
Representation in the Media
By definition, all media texts are re-presentations of reality.
This means that they are intentionally composed, lit,
written, framed, cropped, captioned, branded, targeted and censored by
their producers, and that they are entirely artificial versions of the
reality we perceive around us.
When studying the media it is vital to
remember this - every media text is a representation of someone's concept of existence,
codified into a series of signs and symbols which can be read by an
audience.
However, it is important to note that without the media, our
perception of reality would be very limited, and that we, as an
audience, need these artificial texts to mediate our view of the world,
in other words we need the media to make sense of reality. Therefore
representation is a fluid, two-way process: producers position a text
somewhere in relation to reality and audiences assess a text on its
relationship to reality.
Truth or Lies?
Media
representations - and the extent to which we accept them - are a very
political issue, as the influence the media exerts has a major impact on
the way we view the world. By viewing media representations our
prejudices can be reinforced or shattered.
Generally,
audiences accept that media texts are fictional to one extent or
another. However, as we base our perception of reality on what we see in
the media, it is dangerous to suppose that we don't see elements of
truth in media texts either.
The
study of representation is about decoding the different layers of
truth/fiction/whatever. In order to fully appreciate the part
representation plays in a media text you must consider:
- Who produced it (what culture/point of view)?
- Who for (Action films for Men, Romance for Women) and for what purpose (to sell, to create drama?)
- How is the representation constructed (MES, Camera, Edit, Sound)?
- What ideas or meaning does the representation carry (Women should aspire to be young, flawless and beautiful?)
Representation refers to the construction of aspects of ‘reality’ such as people, places, objects, events, cultural identities and other abstract concepts.
The term refers to the processes involved - that is how they are CONSTRUCTED
Our concern is with the way in which representations are made to seem ‘natural’.
What does 'representation' mean?
The easiest way to understand the concept of representation is to remember that watching a TV programme is not the same as watching something happen in real life.
All media products re-present the real world to us; they show us one version of reality, not reality itself.
So, the theory of representation in Media Studies means thinking about how a particular person or group of people are being presented to the audience.
look at the first 10 slides...
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